UX Vocab Club

Hilary's UX Vocab Club

Are you a CMO?

You know that the experience matters, and we agree.


We work with Chief Marketing Officers in Toronto, ON, Canada and beyond to get the right UX professionals to provide deep customer insights, optimize user journeys, and ensure seamless, data-driven experiences that align with marketing goals and drive engagement.


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As a CMO, working with a UX pro is crucial!

Chief Marketing Officers rely on user experience professionals to ensure marketing strategies effectively resonate with their target audience.

How will a UX pro help a CMO?

What does a Chief Marketing Officer typically need from a UX professional to assist in achieving marketing goals?


Our UX pros will help a CMO unlock superior marketing performance with customer-centric user experience strategies and data-driven insights.

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HILARY'S UX PROS


Elevate your marketing campaigns and strategies.


As a Chief Marketing Officer, you know how crucial it is to deliver marketing campaigns and experiences that truly resonate with your target audience.


That's where my team of exceptional UX professionals can make all the difference.

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Our UX experts have the skills and expertise to help you:

Campaign Concept Testing

Don't risk launching a campaign that falls flat. Our UX pros will facilitate usability testing on your campaign prototypes and mockups, gathering feedback to identify and fix any issues before you go live.


Marketing Tool Optimization

Our exceptional professionals understand your tools and platforms, which power marketing efforts must perform, be intuitive, and help you be more innovative than competitors.


Content and Creative Optimization

Our UX pros will fine-tune every element of your marketing content and creative assets for high engagement and conversions.

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Campaign concept testing


Don't risk launching a campaign that falls flat. Our UX pros can facilitate usability testing on your campaign prototypes and mockups, gathering honest user feedback and using AI to identify and fix any issues before you go live.


Our efforts ensure we optimize your messaging, design, and user experience for maximum impact.

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Marketing Tool Optimization


The tools and platforms powering your marketing efforts must be intuitive and efficient.


We'll assess the usability of your email software, CRM systems, landing page builders, and more. Then, we'll provide tailored optimization suggestions to streamline your workflows and boost performance.

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Content and Creative Optimization


We use every element of your marketing content and creative assets, from landing page copy to email designs to digital ad visuals, to fine-tune for higher engagement and conversions.


Our UX team will analyze user behaviour data to identify areas for improvement and make data-driven recommendations.

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Our UX experts can help you achieve your goals - book a demo today!


With our network of over 7,000 UX professionals across 106 countries, I can quickly match you with the right talent to elevate your marketing strategies and campaigns.


Let's discuss how my UX experts can help you achieve your goals - book a demo today!

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Frequently Asked Questions



Why do deep user insights enhance customer-centric strategies?


Deep user insights help build customer-centric strategies, and a CMO can be confident that their marketing campaign will resonate with their target audience.


How does getting a quote work?


Ten typical reasons exist for wanting to work with a UX professional as a CMO, and we base our quotes on your goal and timeline.


  1. Enhance customer-centric strategies with deep user insights.

  2. Drive Conversions with Optimized User Journeys.

  3. Boost Engagement Across All Touchpoints.

  4. Leverage Data-Driven Decisions for Superior Marketing Impact.

  5. Refine Your Approach with Usability Testing and Feedback.

  6. Create Consistent Brand Experiences Across Channels.

  7. Increase ROI with Strategic A/B Testing and Prototyping.

  8. Stay Ahead with Industry-Leading UX Trends and Innovation.

  9. Align Content Strategy with User Behaviour and Preferences.

  10. Achieve Marketing Goals with Seamless UX Collaboration.



How does Hilary find her UX professionals?


After painstakingly reviewing all the portfolios, websites, case studies, presentations, interviews, and assessments, Hilary built her UX Vocab Club to over 7,000 members in 106 countries. There is always the right individual to suit your project's requirements and budget.



How are UX professionals crucial for CMOs?


UX professionals are crucial for CMOs as they deliver comprehensive user insights, craft detailed journey mapping, and ensure brand consistency across cross-channel experiences, all while focusing on conversion optimization, usability testing, and data-driven strategies to drive engagement, behavioural understanding, and innovative solutions that align with key performance indicators (KPIs) and the latest industry trends.

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Send Hilary a Direct Message


If you have any questions please send Hilary a direct message on LinkedIn or Instagram.